About the office
A small office, in the older sense of the word.
Prospect Cedar is a connector office. We make individually composed introductions only between people we know personally on both sides of the match. Each one carries our name. None go out unless we would put it in writing to someone we care about.
The office is run by Joe Parker. The same person who reads, writes, signs, and sends every introduction. There is no team behind the email. The office is small on purpose, because the standard we hold is the kind that does not survive volume.
We are paid by the practitioner on the other side of the introduction, only when the introduction leads to a working relationship. Our incentives are aligned with the introductions making sense - when a match does not fit, the cost of writing it falls on us.
This page exists to confirm what an email from this office claims. The brand is real. The recommendation is real. The signature at the bottom belongs to a person who is reachable by calendar.
What we do not do
We recommend; we do not broker.
- We do not maintain lists. We follow specific businesses in the course of our own work and write when there is a real match.
- We do not run sequences. The follow-up to your inbox is at most one short note.
- We do not blast. Each email is composed for one recipient and would not make sense to anyone else.
- We do not represent practitioners we have not watched do the work.